Digital Marketing Certification Course | Elysium academy
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Digital Marketing Certification Course

Digital Marketing Course

Digital Marketing Certification Courses

Overview of Digital Marketing Course

Businesses and Recruiters prefer marketing professionals with knowledge, skills and experience verified by certification across industries. Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.

Continuous learning for any working professional is not only essential for keeping themselves up to date with current market trends. But also it helps in expanding their array of skill set and become huge flexible in the workplace as well as it will help them to take that necessary leap to more significant and ambitious roles.

Elysium Academy, Digital Marketing Certification Course will enable you to gain an in-depth understanding of the various digital marketing strategies. Our expert trainers will train the students about the latest digital marketing tools. To build a strong knowledge of digital marketing and gain hands-on experience in digital marketing.

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Why learn Digital Marketing?

Our digital marketing course helps the essential disciplines in digital marketing which its include search engine optimization, on-page optimization, off page optimization, local business and listing, pay per click, social media optimization, web analytics, content marketing, video marketing, and mobile marketing. This certification raises the student's value in the marketplace and prepares you for a career in digital marketing.

Learning Outcomes

Gain an in-depth understanding of the several digital marketing disciplines

To build a strong knowledge of digital marketing and gain hands-on experience in the digital marketing sector

Understanding the role that marketing channels and digital tools can play in enhancing the online brand

Construct multiple digital marketing skills in digital marketing

 

Course Outline

Our advanced professional certification programs and high-quality mock courses serve as a gateway for the learners interested in starting their career in the Global IT sector.
1Digital Marketing Fundamentals
  1. Introduction to online Digital Marketing
  2. Importance of Digital Marketing
  3. How does Internet Marketing work?
  4. Increasing visibility
  5. Visitors’ engagement
  6. Bringing targeted traffic
  7. Performance evaluation
2Trend and Keyword Research
  1. Market research
  2. Keyword research and analysis
  3. SWOT analysis of a website
  4. Types of keywords
  5. Tools used for keyword research
  6. Localized keyword research
  7. Competitor website analysis
3Search Engine Optimization
  1. Introduction to Search Engine Optimization
  2. How does Search Engine work?
  3. SEO fundamentals & concepts
  4. Search Engine Results Page (SERP)
  5. Google Processing
4Onpage Optimization
  1. Domain selection
  2. Hosting selection
  3. Meta data optimization
  4. URL optimization
  5. Internal linking
  6. 301 Redirection
  7. 404 error pages
  8. Canonical implementation
  9. H1, H2, H3 tags optimization
  10. Image optimization
  11. Optimize SEO content
  12. Check for copyscape content
  13. Landing Page optimization
  14. No-Follow and Do-Follow
  15. Indexing and Caching
  16. Creating XML Sitemap
  17. Creating Robot.txt
  18. HTML validation using W3C
  19. Google webmaster tool & website
5Off Page Optimization
  1. Link building tips & techniques
  2. Difference between White Hat and Black Hat SEO
  3. Alexa Rank, domain, authority, backlinks
6Local Business and Listing
  1. Google places optimization
  2. NAP (Name Address Place)
  3. Citations
  4. Using H card
  5. Local SEO
7Pay Per Click Marketing
  1. Google Adwords (SEM )
  2. Introduction to online advertising and adwords
  3. Adwords account and compaign basics
  4. Adwords Targeting and Placement
  5. Adwords Bidding and Budgeting
  6. Optimizing Performance
  7. Ads Type
  8. Bidding Stragies
  9. Search Network
  10. Display network
  11. Shopping Ads
  12. Video Ads
  13. Universal App Ads
  14. Tracking Script
  15. Remarketing
  16. Performance Monitoring and Conversion Tracking
  17. Reports
8Social Media Optimization
  1. Social Media Optimization (SMO)
  2. Introduction to Social media networks
  3. Types of social media websites
  4. Social Media Optimization concepts
  5. Facebook Page, Google+, LinkedIn, YouTube, Pinterest
  6. Hashtags and Mentions
  7. Facebook Optimization
  8. Fan page Vs Profile Vs Group
  9. Creating Facebook Page for Business
  10. Facebook Analytics
9Social Media Marketing
  1. Introduction to social media marketing
  2. Understanding the past and present
  3. Facebook Advertising
  4. What is Facebook Advertising
  5. Types of Promotions
  6. Remarketing Strategy
  7. Conversion Tracking
10Web Analytics
  1. Getting started with Google Analytics
  2. Traffic Sources
  3. Goals
  4. Actionable Insights
11Content Marketing
  1. Introduction to Blogs
  2. Setting up your own blog
12Mobile Marketing
  1. Importance of mobile marketing in the current scenario
  2. Fundaments of mobile marketing
  3. App & Web - Mobile advertising
  4. Content marketing
  5. Mobile targeting and segmentation
13Video Marketing
  1. Importance of video marketing
  2. Understanding video campaigns
  3. YouTube marketing (Video Ads)
  4. Types of YouTube Ads
  5. In-display and In-stream ads
  6. Using YouTube for business

Exam Feature & Intro Video


Exam Number --
Tools Using Windows 2012/2016
Exam Duration 2 Hrs (34 questions)

Course Features

  • Robust Support

  • High-tech Lab

  • Proficient Faculties

  • Ample Experience

  • Live seminars

  • Reliable Certification

  • No 1: Masters

  • Unrelenting Dedication

  • From Top Level Industry

  • Personalized Learning

  • Placement assistance

  • Innovative Courseware

Pre-Requirement Skills

Skill Needs

  • Analytical Skills80%
  • Marketing Skills30%

Opening Hours

We are open to serve the learners from Monday to Sunday, during the business hours.
  • 8am - 8pm
  • 10am - 1pm

Content Include

  • Course Certificate
  • Course Material
  • Video Tutorial
  • Exam Guidance
  • Industrial Visit
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Technical Knowledge Delivery

EA aims to impart high quality technical education to the learners, through our novel certified courses, innovative teaching methodologies and interactive sessions.

Topic Highlights


Normally, everyone of us has a basic knowledge on desktop handling. In addition, if you wish to go beyond the basic level, then try to do a Digital Marketing Certification Training. Definitely, it will guide you with the latest updations in this criteria. Elysium Academy Digital Marketing Classes provides you with the Marketing Tactics on advanced visual analytics.

Why to choose Digital Marketing?

To explain, digital marketing teaches you the techniques in analyzing, connecting data and creating views. It provides you knowledge on data visualization tools. Henceforth, pick digital strategy for a better start up for your profession. Furthermore it is an upcoming technology which is going to be a trend in Business intelligence. Thus getting trained from a reputed institute will help you to achieve a great position in your firm.

How this Digital Marketing supports you?

In fact, there is still a great scope in IT industry. It also guarantees job assurance. Moreover you will get to know right from basic level towards the advanced level. Tableau is a worth learning course now. By the end of training, you will become an expert in testing. Without delay, get into this valuable course and choose it as your career option.

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