Nowadays, Magento is one of the available best e-commerce platforms that built on open source technology. Most website development companies prefer to use Magento as a platform for developing e-commerce sites. Moreover, it can accomplish great wonders in the big world of online shopping. It has grown its popularity and proven to be an amazing platform to satisfy all online shopping preferences. Magento Framework provides online shopping stores amazing cart customization and security.

Magento

As well as, it offers powerful marketing, search engine optimization, and catalog-management tools. As well as, it is written in PHP Language. It will design to as an application by someone who is not a developer. It is huge and also very helpful. However, at some point, the average person is going to hit a wall. Magento joins the only integrated platform for analytics, advertising, content creation, and commerce — everything you need for customer experience management.

Benefits of Using Magento in E-Commerce Business

With Magento, it provides all the solutions may need for an e-commerce shop. As well as, it is very easy for any individual to set up an e-store and also customize that store to its full capability.

Mobile Friendly Configuration:Magento shopping carts will develop responsively and making them viewable on tablets and mobile devices. Hence, a customer shopping trend that continues to move toward mobile usage.

Advance SEO:At the same time, it provides advance Seo solutions. However, this platform was built with SEO efficiency in mind and also giving your products a better chance to appear on search engines such as Google, Bing, and Yahoo and so on.

Hosting Options:Generally, it allows an e-commerce store to select any hosting company of their choice. So it is one of the great freedom for all online shopping businesses to selective with different hosting companies.

Multiple Website Options:The main benefit of this platform can host multiple websites. This is a key feature that Magento is more popular.

Saves Time And Money:Able to use and share tools with other Magento users to save yourself the hassle of building from the ground up in most cases. As well as, it also create and manage multiple e-commerce stores using one instance of Magento.

Custom Integrations:Magento gives an online store bigger space for custom integrations. This is one of the most important benefits of e-commerce platform that makes it the best choice. Similarly, it allows every store will customize to its preferences. The 3rd party integrations include major web applications and payment gateways.

Features of Magento

Originally, it is comprehensive and likes to find every feature that you need to build and run your online store. There are some features in Magento e-commerce platform.

Catalog Management:When you are selling products, electronics, clothes or any accessories, the catalog is the main component of an online shop. Surely, Magneto offers catalog management features such as allows downloading digital products, supports virtual products, Edit and delete product reviews, import and export products, and also complete inventory management.

Advertising and Marketing Tools:As a matter of fact, it helps to promotion, marketing, and conversion. As well as, it offers various tools to make your advertising. Some of the tools such as promoting pricing restricted to select products or categories, cross-sell products, offer free shipping, promote new product list and also tools for PPC, URL tools and so on.

Order Management:Also this platform offers order management system such as viewing and creating order from the admin panel, and helps to print invoices, packing slips, email notifications.

Customer Service:It offers excellent tools and community for customer support such as contact us form, order tracking, history, and email updates, support the local and international currency.

Latest Trends in Magento

Growth of Artificial Intelligence:Recently, growth of Artificial Intelligence becomes more popular and has the ability to interpret a large amount of data and also react like humans to serve different purposes.

There are plenty of AI applications in e-commerce and Magento. Some of the AI applications in Magento websites are

• Make product search more powerful
• Provide an excellent purchase assistant for customers
• Handle complaints and return request of purchasers
• Protect magneto stores from fraudulent transactions

Currently, AI is the major revolution happening in entire development generation. Also responsible for the whole growth of ecommerce industry.

Smart Searches:Smart search is the leading trend in the current market. The companies have to make way for smart searches. A developer who can build quick user navigation. As well as, various features such as filtering options and autocomplete that makes the search smarter. Also, this features keeps them engaged and build their confidence in the business.

Push Notifications:It became the most crucial user engagement tool as they keep reminding the shoppers about updates on the store. It has the capability of doing them all very smartly. One of a great way in push notifications is to keep the customer.

Personalization Experience:It refers to the recommending products for the customers on their preferences. It is high in demand, so it goes a long way to make the e-commerce websites to stand out of the competition. As a company will grow of their online store, they will heavily invest in personalization experience.

Live Video:Today the most common component of e-commerce is live video. Also can use live video showcasing the products, services, and customer testimonials make it more interesting for the customers.

No matter what the challenges are coming up in e-commerce, Magento will always find the solution. As well as, the open source of Magento allow the business to adapt on boosting their online sales.