- Overview
- Course Details
- Syllabus
- FAQ
BEST INSTITUTE 4.9 Ratings
Elysium Academy has established itself as a leader in the Social Media Optimization domain, offering a comprehensive program that ensures participants optimize, engage, and grow their social media presence in ways never before imagined. Elysium Academy has established itself as a leader in the Social Media Optimization domain, offering a comprehensive program that ensures participants optimize, engage, and grow their social media presence in ways never before imagined.
2.2
Version
45 Hours
Duration
10 Hours
Theory
35 Hours
Practical
- Industry Based Projects
- Personalized coordinator.
- Trainer feedback.
- Trainer availability post sessions.
- Get your staff certified.
- Certificate from governing bodies.
- Recognized worldwide
- Hands on assignment
- Master social media fundamentals, including profile optimization and content strategy.
- Dive into advanced concepts such as audience targeting and engagement techniques.
- Harness powerful tools for analytics and insights to track and improve performance.
- Visualize social media metrics effectively using analytics platforms.
- Implement targeted social media campaigns to maximize engagement and ROI.
- Explore advanced techniques for cross-platform integration and community management.
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Course was selected for our collection of top-rated courses trusted by businesses worldwide.
The Social Media Optimization program offers learners the opportunity to master the most essential strategies and tools used by social media marketers today. Get started with the dynamic field of social media marketing and learn platform optimization, content strategy, audience engagement, and analytics with the guidance of experienced instructors. Learners will emerge prepared to tackle real-world social media challenges. Here are some of the skills you will need to learn to become a successful social media marketer.
The Social Media Optimization course teaches you to master the concepts of social media marketing. Through this training, you will learn profile optimization, content strategy, audience targeting, engagement techniques, and performance analysis.
- Social Media Optimization is the foundation that drives engagement and growth on social platforms.
- Social Media Optimization involves the comprehensive enhancement of social media profiles and content strategies.
- Content Optimization ensures that posts are tailored to the preferences of the target audience.
- Social Media Marketers understand platform algorithms and derive meaningful insights to improve performance.
- Social Media Optimization is the basis on which advanced digital marketing strategies like influencer marketing and paid social advertising are built.
Our Training Program Benefits
- Live, interactive training by experts.
- Curriculum that focuses on the learner.
- Challenge-based, hands-on project.
- Opportunities for team building.
- Cost- saving training.
- Convenient for your employees.
- Completely tailor-made curriculum.
Chapter-1 Introduction to Social Media Marketing
- Understanding Social Media Marketing
- Importance and Benefits of Social Media Marketing
- Historical Overview and Evolution of Social Media Platforms
- Role of Social Media in Marketing Strategies
- Current Trends and Future Outlook
- Social Media Advertising
- Social Media Management Tools: How to Cut Posting Time in Half-Different types of Social Media Platform
Chapter-2 Facebook Marketing
- Introduction to Facebook Marketing
- Create Facebook Page and Cover Pages
- Page Settings, Description and About Page
- Post Formulas Guaranteed to Drive Engagement
- Facebook Ads and Campaign
- Types of Facebook Ads
- Depth Analysis
- Facebook Engagement, Reporting and Insights
- Facebook Analytics
- How to Start a Facebook Ads
Chapter-3 Twitter and LinkedIn
- Introduction to Twitter Marketing
- How Twitter Works
- What Not to Do on Twitter
- Ways to Get More Re Tweet
- Steps to Optimize Your Profile
- Hashtags to Increase Discoverability
- Twitter Advertisement
- Introduction to LinkedIn Marketing
- Optimize Your LinkedIn Profile
- LinkedIn for Advertisement
- Reach Your Target Audience with LinkedIn
- How to Get 500+ Connections and Why you Should
- How to Make Sales on LinkedIn
- Advanced LinkedIn Strategies for B2B Marketing
Chapter-4 YouTube
- Introduction to YouTube Marketing
- YouTube Marketing Strategy
- The Subscriber Advantage
- Account Set Up, Optimization, Keyword Research and Video Structure
- YouTube SEO, Thumbnails, Annotations and Cards
- YouTube Promotion and Analytics
- YouTube Monetization
Chapter-5 Instagram
- How to Create an Instagram Business Profile
- Optimize your Instagram Bio & Profile Image
- Instagram Captions &Hashtags
- Reposting Instagram Content
- How to Increase your Instagram Followers & Exposure
- Ways to Convert Instagram Followers to Sales & Leads
- Sponsored Posts
- Instagram Ads via Facebook
- Instagram Analytics
- Instagram Profile
- Instagram Post Captions
- Instagram Ads-Engagement + Instagram Algorithm
- Instagram Stories + Instagram Reels + IGTV-Shopping on Instagram
Chapter-6 Partnership with Affiliate Networks, AdSense & Ad Networks
- Compensation methods
- Current and past issues
- Email spam
- Search engine spam
- Google slap- Adware
- Trademark bidding
- Cookie stuffing
- Lack of self
- Regulation and Industry standard
Chapter-7 Legal and Ethical Considerations in Social Media Marketing
- Understanding Copyright and Intellectual Property Rights
- Privacy Policies and Data Protection Regulations
- Ethics in Influencer Marketing
- Creating Social Media Marketing Policies and Guidelines
- Compliance with Advertising Regulations
- Crisis Communication and Reputation Management
Chapter-8 Social Media Strategy
- Why You Need a Strategy
- Get to Know the Business
- Develop Customer Personas
- Collaborations and Partnerships
- Your Engagement Strategy
- Leverage User Generated Content
- Create a Content Calendar
Chapter-9 Paid Social Ads
- Where to Start?
- Boosting a Post
- Fundamentals of Facebook Ads
- Set Up Business Manager
- Choose the Right Objective
- Audience, Placement and Budget
- Copy and Creative
- Designing Your Ads
- Facebook Pixel
- LinkedIn Ads
- Pinterest Ads
What is the Social Media Optimization Course offered by Elysium Academy?
The Social Media Optimization (SMO) Course at Elysium Academy teaches strategies to enhance social media presence, improve engagement, and optimize content for better visibility across platforms like Facebook, Twitter, and LinkedIn.
What makes Elysium Academy the best Social Media Optimization training center near me?
Elysium Academy is the top choice for SMO training due to its comprehensive curriculum, real-world case studies, and expert faculty who provide practical insights into optimizing social media for business success.
Who should enroll in this course?
This course is ideal for beginners new to social media marketing, as well as professionals looking to enhance their social media skills and stay updated with the latest trends and tools.
What are the prerequisites for this course?
There are no specific prerequisites for this course. A basic understanding of social media platforms and marketing principles will be helpful, but not necessary.
How long does the course take to complete?
The course duration varies depending on the individual’s learning pace. On average, it can be completed in 6-8 weeks with a commitment of a few hours per week.
What will I learn in this course?
You will learn the fundamentals of social media optimization, including profile optimization, content strategy, audience targeting, engagement techniques, and performance analysis.
Is there a certification upon completion?
Yes, upon successful completion of the course, you will receive a certification from Elysium Academy, recognized worldwide.
Are there any hands-on projects or assignments?
Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.
Will I have access to the course materials after completion?
Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.
What kind of support is available during the course?
You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.
How can this course benefit my career?
This course equips you with the skills and knowledge to excel in various social media marketing roles, such as social media manager, content strategist, and social media analyst. It enhances your employability and career prospects in the rapidly growing field of social media marketing.
- Social Media Optimization Course
- Duration: 45 Hours
- Level: Beginner
- Days: 45 Days
- Chapters: 09
- Language: English
- Certifications: Yes
- Code: EAPL/CRASH/CRTC35
- Course Code: EACSO
- Sub Category: Digital Marketing Training Course
Social Media Optimization Features
Learn to optimize social media profiles to enhance visibility and attract the right audience on platforms like Facebook, Instagram, and LinkedIn.
Master the art of creating and implementing a compelling content strategy that engages and grows your audience.
Discover techniques for identifying and targeting the most relevant audiences to maximize engagement and conversions.
Gain skills in using social media analytics tools to track performance, measure success, and make data-driven decisions.
Explore strategies to boost interaction and engagement with your audience through effective communication and community management.
Learn how to create cohesive social media campaigns that integrate seamlessly across multiple platforms for maximum impact.
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