- Overview
- Course Details
- Syllabus
- FAQ
Become a Pay Per Click Expert: Master PPC Strategies, Earn Certification, Propel Your Marketing Career!
BEST INSTITUTE 4.9 Ratings
Elysium Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined. Elysium Academy has established itself as a leader in the Pay Per Click domain, offering a comprehensive program that ensures participants create, manage, and optimize PPC campaigns in ways never before imagined.
2.2
Version
45 Hours
Duration
10 Hours
Theory
35 Hours
Practical
- Industry Based Projects
- Personalized coordinator.
- Trainer feedback.
- Trainer availability post sessions.
- Get your staff certified.
- Certificate from governing bodies.
- Recognized worldwide
- Hands on assignment
- Master PPC fundamentals, including keyword research, bid management, and ad creation.
- Dive into advanced concepts such as campaign optimization and performance analysis.
- Harness powerful tools like Google Ads and Bing Ads for effective campaign management.
- Analyze campaign performance using analytics tools and data-driven strategies.
- Implement targeted ad strategies to maximize ROI.
- Explore advanced techniques for audience segmentation and remarketing.
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The Pay Per Click Expert program offers learners the opportunity to master the essential strategies and tools used by PPC marketers today. Get started with the exciting field of PPC advertising and learn campaign management, keyword research, bid strategies, and analytics with the help of experienced instructors. Learners will emerge prepared to tackle real-world PPC challenges. Here are some of the skills you will need to learn to become a successful PPC expert.
The Pay Per Click Expert course teaches you to master the concepts of PPC marketing. Through this PPC training, you will learn campaign creation, keyword research, ad copywriting, bid management, and performance analysis.
- PPC Advertising is the infrastructure that drives targeted traffic to websites and generates leads.
- PPC Advertising involves comprehensive strategies to optimize ad spend and maximize ROI.
- Ad Optimization ensures that ads are displayed to the most relevant audiences, reducing wasted spend.
- PPC Experts understand campaign performance metrics and derive meaningful insights to improve results.
- PPC Advertising is the foundation on which advanced digital marketing strategies like remarketing and audience segmentation are built.
Our Training Program Benefits
- Live, interactive training by experts.
- Curriculum that focuses on the learner.
- Challenge-based, hands-on project.
- Opportunities for team building.
- Cost- saving training.
- Convenient for your employees.
- Completely tailor-made curriculum.
Chapter-1 Introduction To Pay Per Click
Introduction to Pay Per Click
- PPC for Various Business Types
- Defining the Channels for PPC
- Define CPM CPC and CPA
- Defining Paid Search Advertising
- Search Volume
- PPC Extends Beyond Search Engines
- Reach of PPC
- Auction-based System
- Targeting Capabilities
- How PPC works For Various Business Types
- PPC For E-Commerce
- PPC For Lead Generation
- PPC For Local Companies
- PPC Ads For B2B
- PPC Ads for Informational Queries
- PPC Ads for Branding
- PPC Goals
- PPC Cycle
Chapter-2 Psychology Of Search
- The Search Process
- The Landing Page
- Search Marketing is Not Interruptive
- Refine Your Audience
- Write Ads Relevant to the Searcher
- Choose the Correct Landing Page
- Track Conversion
- Aligning Goals for Successful Search Engine Marketing
- Useful Information is Not Advertising
Chapter-3 Search ADs and Keyword Targeting
- Hierarchy of a PPC account
- Structuring of Ad Groups
- Ad Fundamentals: Purpose of an Ad
- Ad Group
- Creating Compelling Ads: Features vs. Benefits
- Creating Compelling Ads: Call-to-Action
- Unique Selling Proposition
- Ad Components
- Ad Testing
- Ad Extensions
- How Keywords and Search Queries Work Together
- Search Intent
- User Intent Classification
- Types of Keywords
- Think About the Searcher
- B2B vs B2C Keywords
- Ad Group Organization
Chapter-4 Increasing Reach With Display Network
Chapter-5 Reaching Target Audience
- Who Is the Audience
- Remarketing: Conversion Rate Analysis
- Customer Touch Points
- User Behavior Studies
- Remarketing for Display Ads
- Remarketing Lists for Search Ads
- Customer Match
- Reaching New Audience
- Segmenting Audience
- Email Segmentation
- How PPC Affects GDPR
- Data Segmentation
Chapter-6 The Buying Funnel
- Stages of the Buying Funnel
- Advantages of Using the Buying Funnel
- Buying Funnel for Inexpensive
- B2B Buying Funnel
- Targeting Users
- Search Keywords Throughout the Buying Funnel
- Importance of Information in the Purchase Journey
- Ads Throughout the Buying Funnel
- Landing Pages Throughout the Buying Funnel
- Channels to Leverage Throughout the Buying Funnel
Chapter-7 Setting and Measuring Marketing Goals
- Setting and Measuring Marketing Goals
- Third-Party Tools
- Numbers to Obsess Over
- Making Data-Driven Decision
- Bid Methods
- Bid Options
- The PPC Auction
- Types of Auctions
- Automated Bidding
- Manual Bidding
- Bid Modifiers
- Bidding to Goals
- Customer Journey and Attribution Management
- Attribution Models
Chapter-8 How PPC Fits into the Digital Strategy
- PPC and Other Marketing Channels: Customer Aquisition
- PPC and Email
- PPC and SEO
- PPC and Social Marketing
- PPC and Conversion Optimization
- PPC and Analytics
- PPC and Branding
- PPC Management in Various Business Types
- Account Audits
- Increasing Visibility
- The Quick Organization Audit
- Digging for Outliers
- Future of PPC with Big Data and Machine Learning
- Future of PPC
Chapter-9 Reporting and Tracking
- Reporting and Tracking
- Conversion Tracking Mechanisms
- UTM Parameters
- Different Types of Reports
What is the Pay Per Click Expert Course offered by Elysium Academy?
The Pay Per Click (PPC) Expert Course at Elysium Academy teaches you the intricacies of creating, managing, and optimizing PPC campaigns on platforms like Google Ads and Bing Ads. This course is ideal for those looking to specialize in paid search marketing.
What makes Elysium Academy the best Pay Per Click training center near me?
Elysium Academy excels in Pay Per Click training due to its detailed curriculum, practical learning approach, and experienced instructors who ensure you gain the skills necessary to run successful and cost-effective PPC campaigns.
What is the Pay Per Click Expert Course?
The Pay Per Click Expert Course is designed to teach essential strategies and tools to create, manage, and optimize PPC campaigns on platforms like Google Ads and Bing Ads.
Who should enroll in this course?
This course is ideal for beginners new to PPC advertising, as well as professionals looking to enhance their PPC skills and stay updated with the latest trends and tools in the PPC industry.
What are the prerequisites for this course?
There are no specific prerequisites for this course. A basic understanding of online advertising and marketing principles will be helpful, but not necessary.
How long does the course take to complete?
The course duration varies depending on the individual’s learning pace. On average, it can be completed in 6-8 weeks with a commitment of a few hours per week.
What will I learn in this course?
You will learn the fundamentals of PPC advertising, including keyword research, bid management, ad copywriting, campaign optimization, and performance analysis. The course also covers advanced topics such as audience targeting and remarketing.
Is there a certification upon completion?
Yes, upon successful completion of the course, you will receive a certification from Elysium Academy, recognized worldwide.
Are there any hands-on projects or assignments?
Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.
Will I have access to the course materials after completion?
Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.
What kind of support is available during the course?
You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.
How can this course benefit my career?
This course equips you with the skills and knowledge to excel in various PPC roles, such as PPC specialist, campaign manager, and digital advertising strategist. It enhances your employability and career prospects in the rapidly growing field of PPC advertising.
- Pay Per Click Expert Course
- Duration: 45 Hours
- Level: Beginner
- Days: 45 Days
- Chapters: 09
- Language: English
- Certifications: Yes
- Code: EAPL/CRASH/CRTC33
- Course Code: EACCE
- Sub Category: Digital Marketing Training Course
Pay Per Click Expert Features
Learn to create and manage effective PPC campaigns across various platforms like Google Ads and Bing Ads.
Discover advanced techniques for identifying and selecting the most profitable keywords for your campaigns.
Master the art of writing compelling ad copy that drives clicks and conversions.
Understand how to optimize your bids to maximize ROI while staying within budget.
Gain skills in using analytics tools to monitor and improve the performance of your PPC campaigns.
Explore advanced targeting strategies to reach the right audience at the right time with precision.
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