- Overview
- Course Details
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Master SEO Skills: Dominate Local & Global Markets, Earn Certification, Boost Your SEO Career!
BEST INSTITUTE 4.9 Ratings
Elysium Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before. Elysium Academy has established itself as a leader in the SEO domain, offering a comprehensive program that ensures participants optimize, analyze, and enhance online visibility like never before.
2.2
Version
45 Hours
Duration
10 Hours
Theory
35 Hours
Practical
- Industry Based Projects
- Personalized coordinator.
- Trainer feedback.
- Trainer availability post sessions.
- Get your staff certified.
- Certificate from governing bodies.
- Recognized worldwide
- Hands on assignment
- Master the fundamentals of SEO, including keyword research, on-page, and off-page optimization.
- Dive into advanced concepts such as local SEO strategies and global SEO techniques.
- Harness powerful tools for market performance analysis and data interpretation.
- Visualize SEO metrics effectively using analytics platforms.
- Implement targeted SEO campaigns to maximize visibility and ROI.
- Explore advanced techniques for competitive analysis and market research.
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Course was selected for our collection of top-rated courses trusted by businesses worldwide.
2.2
Version
45 Hours
Duration
10 Hours
Theory
35 Hours
Practical
The Local SEO & Global SEO, Market Performance Analysis program offers learners the opportunity to master the most essential SEO strategies used by marketing professionals today. Dive into the dynamic field of SEO and learn local and global optimization techniques, performance analysis, and applications with the guidance of experienced instructors. Learners will emerge prepared to tackle real-world SEO challenges. Here are some of the skills you will need to learn to become a successful SEO expert.
The Local SEO & Global SEO course teaches you to master the concepts of search engine optimization. Through this SEO training, you will learn keyword research, on-page and off-page optimization, local SEO strategies, global SEO techniques, and performance analysis.
- SEO is the infrastructure that drives organic traffic and improves online visibility.
- SEO involves the comprehensive optimization of websites to rank higher on search engines.
- Data Cleansing ensures that the data used for SEO analysis is accurate and relevant.
- SEO Experts understand search engine algorithms and derive meaningful insights to enhance performance.
- SEO is the foundation upon which advanced digital marketing strategies like content marketing and paid advertising are built.
Our Training Program Benefits
- Live, interactive training by experts.
- Curriculum that focuses on the learner.
- Challenge-based, hands-on project.
- Opportunities for team building.
- Cost- saving training.
- Convenient for your employees.
- Completely tailor-made curriculum.
Chapter-1 Beginners Guide
- What is search engines
- Difference between portal and search engines
- How search engines work
- What is SEO
- SEO techniques (On page and Off page)
- Difference between White hat, Black hat, and Grey hat SEO
- What is the need for SEO
- Things to consider before starting SEO of any website
- What is Ranking
- How Google ranks a website
- Get familiar with the basic terms like crawlers, robots, and spiders
Chapter-2 Why GOOGLE
- History of Google
- How Google Works
- What is SERP
- Paid Vs Organic Result
- How Google is Smart
- Understanding Google Updates/ Penalties
- What is the need for SEO
Chapter-3 SEO Basic & Background
- Website Planning and Creation
- Domain Name Registration
- Domain Selection
- Hosting and its types
- Basic knowledge of World Wide Web
- Website wireframe and architecture
- Basics of developing and designing a website
- Usability & user experience of a website
Chapter-4 Keyword Research
- Introduction to Keyword research
- How and why to choose the right keywords
- Different types of keywords
- How to do Keyword analysis
- Keywords density analysis
- Tools for keyword research
- Competition analysis
- Localized keywords research
Chapter-5 TIPS - Content Writing
- Content Writing Concepts
- Tips for Content Article
- Make Content Pattern
- How to Make Title and Subtitles
- How to Write Unique & Informative
Chapter-6 ON Page Optimization Steps
- Introduction to On-page optimization
- What is Title, Description, and Keywords tags
- Difference between primary, secondary, and tertiary tiles
- Length of titles, meta description, and Snippets
- H1 to H6 Tags and their importance
- Important keywords in title, meta descriptions, and content
- When and where keywords can be placed
- Difference between Internal links and External links
- Anchor Text
- Headers optimization
- Importance of Alt tags and Image tag
- Image tag optimization
- Content Optimization
- SEO friendly content
- Optimizing SEO content
- Google SEO guidelines
- Google Analytics and Webmaster integration
- Google sandbox effect
- Keyword Proximity, Authority, Prominence, and density
- Iframes/ Frames effect on SEO
- URL renaming/ rewriting
- Duplicate Content / URLs
- HTML Validations using W3c
- Broken link analysis
- Website architecture
- Bread Crumb
- Google webmaster tool
- Creating effective landing pages
- On page Audit
- Yahoo Feed Submission
Chapter-7 OFF Page Optimization
- Introduction to Off-page optimization
- Local marketing of websites on the basis of locations
- Social Media optimization techniques d.Introduction of link building and its types
- Directory submission
- Blog and article submission
- Forum posting
- Free classifieds
- Classifieds posting
- Press release submission
- Video submission
- Business listing submission
- Guest blog
- Local SEO (Local business listing)
- Detail knowledge of Link building and backlinks
- Social bookmarking
- Photo & Video Sharing
- Infographics sharing
- Document Sharing
- Content Marketing and its importance
- Question and answers
- Web 2.0 submission
- Importance of backlinks / Link building
- A home page promoting tips and techniques
- Strategies to build qualitative and relevant backlinks
- Competitors backlink research and submission
- Tracking the links and PageRank
- Submission to do follow websites
- RSS Feed submissions
Chapter-8 WEBMASTER / SEARCH CONSOLE
- Sign up for a webmaster account
- Verifying website under Google Search Console
- Introduction on webmaster
- Effect on inner page ranking through inner linking
- Understanding queries and Average keyword position
- Search Appearance
- How to improve website quality and performance by using the information in the search console
- Google Index
- Search Traffic
- Google My Business
- Google Crawling
Chapter-9 Google Algorithms and Updates
- Introductions on Search Engine Algorithms?
- How Algorithms Works?
- Algorithm & Google Panda
- Detail information on Search Engine Penalties
- Procedures for recovering from Search Engine Penalties
- What is Google Panda Algorithm?
- How Google Panda Algorithm affect millions of websites?
- Things to know about Google Penguin i. A brief introduction on Google EMD Update
- How to save websites from Google Panda, Penguin, and EMD
- Recover your site from Panda, EMD, and +Penguin
- Google Crawling
Chapter-10 Advanced SEO Sessions
- Scheme Mark up
- Rich Snippets
- AMP (Accelerated Mobile Pages)
- Technical SEO
- Anchor links optimization
- Page naming / URL Structure / Permalink
- Website structure & navigation menu optimization
- Filename optimization
- Page speed optimization tool
- Robots.txt
- URL Canonicalization/ 404 Implementation/ Redirection error
- Difference between HTTP / HTTPS
- Different types of Sitemaps and their importance
Chapter-11 SEO - Break OFF
- Black Hat SEO
- Try to avoid Grey Hat SEO
- Exact-match Anchor text
- Keyword Stuffing
- Spam comments
- Duplicate content and cloaking
- Unnatural links
- Domain and Keyword Cloaking
- Intrusive Interstitial Ads
- 3rd party "Paid" links
- Article spinners
- Automated link building
- Doorway Page, bots, spam, Link Baiting
- Link and article directories
- Duplicate Content and Cloaking
- Paid / spam blogging
What is the Local SEO & Global SEO, Market Performance Analysis Course?
The Local SEO & Global SEO, Market Performance Analysis Course is designed to teach essential SEO strategies and tools to optimize websites for both local and global search engines. It covers keyword research, on-page and off-page optimization, and performance analysis.
Who should enroll in this course?
This course is ideal for beginners new to social media marketing, as well as professionals looking to enhance their social media skills and stay updated with the latest trends and tools.
What are the prerequisites for this course?
There are no specific prerequisites for this course. A basic understanding of marketing principles and familiarity with the internet will be helpful, but not necessary.
How long does the course take to complete?
The course duration varies depending on the individual’s learning pace. On average, it can be completed in 6-8 weeks with a commitment of a few hours per week.
What will I learn in this course?
You will learn the fundamentals of SEO, including keyword research, on-page and off-page optimization, local SEO strategies, global SEO techniques, and market performance analysis.
Is there a certification upon completion?
Yes, upon successful completion of the course, you will receive a certification from Elysium Academy, recognized worldwide.
Are there any hands-on projects or assignments?
Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.
Will I have access to the course materials after completion?
Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.
What kind of support is available during the course?
You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.
How can this course benefit my career?
This course equips you with the skills and knowledge to excel in various SEO roles, such as SEO specialist, local SEO manager, and market performance analyst. It enhances your employability and career prospects in the rapidly growing field of SEO.
- Local SEO & Global SEO, Market Performance Analysis Course
- Duration: 45 Hours
- Level: Beginner
- Days: 45 Days
- Chapters: 11
- Language: English
- Certifications: Yes
- Code: EAPL/CRASH/CRTC34
- Course Code: EACSE
- Sub Category: Digital Marketing Training Course
Market Performance Analysis Features
Learn the essential techniques for optimizing websites to rank higher on local and global search engines.
Discover advanced tactics to improve visibility in local search results and attract local customers.
Gain insights into strategies for expanding your reach and ranking in international markets.
Develop skills to analyze and interpret market performance data to make informed SEO decisions.
Learn how to identify and target the most effective keywords for both local and global audiences.
Explore powerful SEO tools and analytics platforms to track performance and optimize your strategies.
What Will You Learn?
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