- Overview
- Course Details
- Syllabus
- FAQ
Become a Digital Marketing Expert: Master Key Skills, Earn Certification, Propel Your Career!
BEST INSTITUTE 4.9 Ratings
Elysium Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before. Elysium Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before.
2.2
Version
45 Hours
Duration
10 Hours
Theory
35 Hours
Practical
- Industry Based Projects
- Personalized coordinator.
- Trainer feedback.
- Trainer availability post sessions.
- Get your staff certified.
- Certificate from governing bodies.
- Recognized worldwide
- Hands on assignment
- Master the basics of digital marketing, including SEO, SEM, and social media marketing.
- Dive into advanced concepts such as content marketing and email marketing.
- Harness powerful tools like Google Analytics and AdWords for campaign management.
- Visualize data effectively using data analytics tools.
- Implement PPC advertising strategies to maximize ROI.
- Explore influencer marketing and affiliate marketing techniques.
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The Digital Marketing Fundamentals program offers learners the opportunity to master the most important strategies and tools used by digital marketers today. Get started with the dynamic field of digital marketing and learn SEO, SEM, content marketing, social media strategies, and analytics with the guidance of experienced instructors. Learners will emerge prepared to tackle real-world marketing challenges. Here are some of the essential skills you will need to become a successful digital marketer.
The Digital Marketing Fundamentals course teaches you to master the concepts of digital marketing. Through this training, you will learn SEO, SEM, content marketing, social media marketing, email marketing, and web analytics.
- Digital Marketing is the backbone of modern advertising strategies used by organizations worldwide.
- Digital Marketing is a comprehensive approach to promoting products and services online.
- Marketing Analysis involves collecting and analyzing data to optimize marketing campaigns.
- Digital Marketers understand audience behavior and derive meaningful insights to drive strategies.
- Digital Marketing is the foundation upon which advanced marketing technologies like AI-powered marketing automation are built.
Our Training Program Benefits
- Live, interactive training by experts.
- Curriculum that focuses on the learner.
- Challenge-based, hands-on project.
- Opportunities for team building.
- Cost- saving training.
- Convenient for your employees.
- Completely tailor-made curriculum.
Chapter-1 Basics Digital Marketing
- Introduction To Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Overview of various Digital Marketing channels
Chapter-2 Analysis and Keyword Research
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Choosing Right Keywords To The Project
Chapter-3 Digital Marketing Channels
Search Engine Optimization (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
Pay-Per-Click Advertising (PPC)
- Introduction to Pay-Per-Click Advertising
- Google Ads and Bing Ads
- Keyword research and selection
- Ad creation and optimization
- Campaign management and optimization
Social Media Optimization (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- YouTube
- Hashtags
Social Media Marketing(SMM)
- Learning about Social Media Platforms
- Understanding Facebook & Instagram Advertising
- Instagram PPC and CPM Advertising
- Planning Ad Budgets
- Identifying Target Audiences
- Marketing tactics for Social Media
- Generating Campaigns
- Case Studies
Question:
What is the purpose of engagement metrics on social media?
- A) To measure the number of followers on a social media account
- B) To analyze the effectiveness of social media advertising campaigns
- C) To evaluate the reach and visibility of social media posts
- D) To determine the geographical location of social media users
Email Marketing
- Introduction to Email Marketing
- Building an email list
- Creating effective email campaigns
- Email automation and segmentation
- Email marketing metrics and analysis
Content Marketing
- Introduction to Content Marketing
- Understanding different types of content
- Developing a content marketing strategy
- Creating and publishing high-quality content
- Content distribution and promotion
Online Reputation Management
- Understanding Online Reputation Management
- Needs for Online Reputation Management
- Impact of negative conversations brand
- Steps for effective ORM
- Tools for Online Reputation Management
- Understanding objectives of a brand
- Crisis management
- Case Studies
Affiliate Marketing
- What is Affiliate Marketing?
- Types of Affiliate Marketing Strategies
- How to Approach Affiliate Marketing?
- Benefits of Affiliate Marketing
Google AdSense & Affiliate Marketing
- Online money earning strategies
- Success stories of online entrepreneurs
- Planning a website for Adsense
- What is Adsense?
- Types of Bidding
- Implementing Ads in a Website
- What is Affiliate Marketing
- Types of Affiliate Marketing
- Making Money using Affiliate Marketing
- Popular Affiliate Networks
What is the Digital Marketing Fundamentals Course offered by Elysium Academy?
The Digital Marketing Fundamentals Course at Elysium Academy covers the basics of digital marketing, including SEO, SEM, social media marketing, and content strategy. This course is ideal for beginners looking to build a strong foundation in digital marketing.
What makes Elysium Academy the best Digital Marketing Fundamentals training center near me?
Elysium Academy is the best choice for Digital Marketing Fundamentals training due to its up-to-date curriculum, hands-on projects, and experienced instructors who provide insights into the latest trends and tools in digital marketing.
What is the Digital Marketing Fundamentals Course?
The Digital Marketing Fundamentals Course is designed to teach the essential skills and strategies required to effectively market products and services online. It covers SEO, SEM, social media marketing, content marketing, email marketing, and web analytics.
Who should enroll in this course?
This course is ideal for beginners who are new to digital marketing, as well as professionals looking to enhance their marketing skills and stay updated with the latest trends and tools in the digital marketing industry.
What are the prerequisites for this course?
There are no specific prerequisites for this course. A basic understanding of marketing principles and familiarity with the internet will be helpful, but not necessary.
How long does the course take to complete?
The course duration varies depending on the learning pace of the individual. On average, it can be completed in 8-10 weeks with a commitment of a few hours per week.
What will I learn in this course?
You will learn the basics of SEO, SEM, content marketing, social media marketing, email marketing, and web analytics. The course also covers advanced topics such as data-driven marketing and influencer marketing.
Is there a certification upon completion?
Yes, upon successful completion of the course, you will receive a certification from Elysium Academy, recognized worldwide.
Are there any hands-on projects or assignments?
Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.
Will I have access to the course materials after completion?
Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.
What kind of support is available during the course?
You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.
How can this course benefit my career?
This course equips you with the skills and knowledge to excel in various digital marketing roles, such as SEO specialist, social media manager, content marketing strategist, and more. It enhances your employability and career prospects in the rapidly growing field of digital marketing.
- Digital Marketing Fundamentals Course
- Duration: 45 Hours
- Level: Beginner
- Days: 45 Days
- Chapters: 03
- Language: English
- Certifications: Yes
- Code: EAPL/CRASH/CRTC31
- Course Code: EACDM
- Sub Category: Digital Marketing Training Course
Digital Marketing Fundamentals Features
Learn the ins and outs of search engine optimization to boost your website’s visibility and ranking on major search engines.
Master the art of engaging audiences and building a strong social media presence across platforms like Facebook, Instagram, and Twitter.
Gain practical skills in creating and managing PPC campaigns to drive targeted traffic and maximize ROI.
Discover how to create compelling content that attracts, engages, and converts your target audience into loyal customers.
Explore proven methods for crafting effective email campaigns that increase open rates, click-through rates, and customer retention.
Learn to use tools like Google Analytics to track, measure, and analyze the performance of your DM efforts for continuous improvement.
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