- Overview
- Course Details
- Syllabus
- FAQ
Acquire Advanced Marketing Skills: Master Digital Marketing, Earn Certification, Launch Your Marketing Career!
BEST INSTITUTE 4.9 Ratings
Elysium Academy has established itself as a leader in digital marketing education. Our meticulously designed course provides a comprehensive curriculum that prepares participants to navigate the dynamic landscape of digital marketing. With a blend of theoretical knowledge and practical skills, this course ensures that students are well-equipped to create effective marketing strategies and drive business growth.
Version
Duration
Theory
Practical
- Real-World Digital Marketing Projects
- Personalized Coordinator
- Trainer feedback.
- Trainer availability post sessions.
- Get your staff certified.
- Certificate from governing bodies.
- Recognized worldwide
- Hands on assignment
- Master digital marketing fundamentals, including SEO, SEM, and social media marketing
- Dive into advanced concepts such as content creation and email marketing.
- Learn to implement data-driven marketing strategies.
- Gain expertise in analytics and performance measurement tools.
- Understand and apply marketing automation and optimization techniques.
- Develop practical skills through hands-on projects and real-world scenarios.
Top companies offer this course to their employees
Course was selected for our collection of top-rated courses trusted by businesses worldwide.
The Digital Marketing Expert program offers learners the opportunity to master essential skills in digital marketing. Dive into the dynamic field of digital marketing and learn SEO, SEM, social media marketing, and content strategy with the help of experienced instructors. Learners will emerge prepared to tackle real-world marketing challenges. Here are some of the skills you will need to learn if you want to become a digital marketing expert.
The Digital Marketing Expert course teaches you to master the concepts of digital marketing. Through this training, you will learn SEO, SEM, Social Media Marketing, Content Creation, Email Marketing, and Analytics.
- Digital Marketing is the framework that enables effective online promotion and engagement.
- Digital Marketing is the comprehensive strategy for reaching and converting audiences across digital channels.
- Optimizing Campaigns involves refining strategies to maximize reach and effectiveness.
- Digital Marketers understand consumer behavior and derive meaningful insights to drive growth.
- Digital Marketing is the foundation on which successful online presence and business growth are built.
Our Training Program Benefits
- Live, interactive training by experts.
- Curriculum that focuses on the learner.
- Challenge-based, hands-on project.
- Opportunities for team building.
- Cost- saving training.
- Convenient for your employees.
- Completely tailor-made curriculum.
Chapter-1 Basics Digital Marketing
- Introduction To Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Overview of various Digital Marketing
Chapter-2 Analysis & Keyword Research
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Choosing Right Keywords To The Project
Chapter-3 Digital Marketing Channels
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- A) Search Engine Optimization
- B) Social Media Optimization
- C) Search Engine Outreach
- D) Site Engagement Optimization
- Introduction to Pay-Per-Click Advertising
- Google Ads and Bing Ads
- Keyword research and selection
- Ad creation and optimization
- Campaign management and optimization
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- YouTube
- Hashtags
- Learning about Social Media Platforms
- Understanding Facebook & Instagram Advertising
- Instagram PPC and CPM Advertising
- Planning Ad Budgets
- Identifying Target Audiences
- Marketing tactics for Social Media
- Generating Campaigns
- Case Studies
- A) To measure the number of followers on a social media account
- B) To analyze the effectiveness of social media advertising campaigns
- C) To evaluate the reach and visibility of social media posts
- D) To determine the geographical location of social media users
- Introduction to Email Marketing
- Building an email list
- Creating effective email campaigns
- Email automation and segmentation
- Email marketing metrics and analysis
- Introduction to Content Marketing
- Understanding different types of content
- Developing a content marketing strategy
- Creating and publishing high-quality content
- Content distribution and promotion
- Understanding Online Reputation Management
- Needs for Online Reputation Management
- Impact of negative conversations brand
- Steps for effective ORM
- Tools for Online Reputation Management
- Understanding objectives of a brand
- Crisis management
- Case Studies
- What is Affiliate Marketing?
- Types of Affiliate Marketing Strategies
- How to Approach Affiliate Marketing?
Chapter-4 Seo - A Beginner's Guide
- What is search engines
- Difference between portal and search engines
- How search engines work
- What is SEO
- SEO techniques (On page and Off page)
- Difference between White hat, Black hat, and Grey hat SEO
- What is the need for SEO
- Things to consider before starting SEO of any website
- What is Ranking
- How Google ranks a website
- Get familiar with the basic terms like crawlers, robots, and spiders
- How to choose the best search engine
- Types of lists
Chapter-5 Why Google
- History of Google
- How Google Works
- What is SERP
- Paid Vs Organic Result
- How Google is Smart
- Understanding Google Updates/ Penalties
Chapter-6 Seo Basic & Background
- Website Planning and Creation
- Domain Name Registration
- Domain Selection
- Hosting and its types
- Basic knowledge of World Wide Web
- Website wireframe and architecture
- Basics of developing and designing a website
- Usability & user experience of a website
- Why say yes to a responsive website
- Website competitor analysis
- Website navigation and optimizing according to user-friendly interface
Chapter-7 Keyword Research
- Introduction to Keyword research
- How and why to choose the right keywords
- Different types of keywords
- How to do Keyword analysis
- Keywords density analysis
- Tools for keyword research
- Competition analysis
- Localized keywords research
Chapter-8 Content Writing
- Content Writing Concepts
- Tips for Content Article
- Make Content Pattern
- How to Make Title and Subtitles
- How to Write Unique & Informative SEO-Friendly Articles
Chapter-9 On Page Optimization Steps
- Introduction to On-page optimization
- What is Title, Description, and Keywords tags
- Difference between primary, secondary, and tertiary tiles
- Length of titles, meta description, and Snippets
- e. H1 to H6 Tags and their importance
- Important keywords in title, meta descriptions, and content
- When and where keywords can be placed
- h. Difference between Internal links and External links
- Anchor Text
- Headers optimization
- Importance of Alt tags and Image tag
- Image tag optimization
- Content Optimization
- SEO friendly content
- Optimizing SEO content
- Google SEO guidelines
- Google Analytics and Webmaster integration
- Google sandbox effect
- Keyword Proximity, Authority, Prominence, and density
- Iframes/ Frames effect on SEO
- URL renaming/ rewriting
- Duplicate Content / URLs
- w. HTML Validations using W3c
- Broken link analysis
- Website architecture
- Bread Crumb
- Google webmaster tool
- Creating effective landing pages
- On page Audit
- Yahoo Feed Submission
Chapter-10 Off-page optimization
- Introduction to Off-page optimization
- Local marketing of websites on the basis of locations
- Social Media optimization techniques
- Introduction of link building and its types
- Directory submission
- Blog and article submission
- Forum posting
- Forum signatures and commenting
- Free classifieds
- Classifieds posting
- Press release submission
- Video submission
- Business listing submission
- Guest blog
- Local SEO (Local business listing)
- Detail knowledge of Link building and backlinks
- Social bookmarking
- Photo & Video Sharing
- Infographics sharing
- Document Sharing
- Content Marketing and its importance
- Question and answers
- Web 2.0 submission
- Importance of backlinks / Link building
- A home page promoting tips and techniques
- Strategies to build qualitative and relevant backlinks
- Competitors backlink research and submission
- Tracking the links and PageRank
- Submission to do follow websites
- RSS Feed submissions
Chapter-11 Webmaster / Search Console
- Sign up for a webmaster account
- Verifying website under Google Search Console
- Introduction on webmaster
- Effect on inner page ranking through inner linking
- Understanding queries and Average keyword position
- Search Appearance
- How to improve website quality and performance by using the information in the search console
- Google Index
- Search Traffic
- Google My Business
- Google Crawling
Chapter-12 Google Algorithms And Updates
- Essential SEO Algorithm & Updates by Google
- Introductions on Search Engine Algorithms?
- How Algorithms Works?
- Algorithm & Google Panda
- Detail information on Search Engine Penalties
- Procedures for recovering from Search Engine Penalties
- What is Google Panda Algorithm?
- How Google Panda Algorithm affect millions of websites?
- Things to know about Google Penguin
- A brief introduction on Google EMD Update
- How to save websites from Google Panda, Penguin, and EMD
- Recover your site from Panda, EMD, and +Penguin
Chapter-13 Advanced Seo Sessions
- Scheme Markup
- Rich Snippets
- AMP (Accelerated Mobile Pages)
- Technical SEO
- Anchor links optimization
- Page naming / URL Structure / Permalink
- Website structure & navigation menu optimization
- Filename optimization
- Page speed optimization tool
- Robots.txt
- URL Canonicalization/ 404 Implementation/ Redirection error
- Difference between HTTP / HTTPS
- Different types of Sitemaps and their importance
Chapter-14 Seo - Break Off
- Black Hat SEO
- Try to avoid Grey Hat SEO
- Exact-match Anchor text
- Keyword Stuffing
- Spam comments
- Duplicate content and cloaking
- Unnatural links
- Domain and Keyword Cloaking
- Intrusive Interstitial Ads
- 3rd party "Paid" links
- Article spinners
- Automated link building
- Doorway Page, bots, spam, Link Baiting
- Link and article directories
- Duplicate Content and Cloaking
- Paid / spam blogging
What is the Digital Marketing Expert course?
Who should take the Digital Marketing Expert course?
What topics are covered in the Digital Marketing Expert course?
Topics include search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and data analytics.
Do I need any prerequisites to enroll in the Digital Marketing Expert course?
No formal prerequisites are required, but a basic understanding of marketing principles and familiarity with internet use are beneficial.
How is the course delivered?
The course is delivered through a blend of live instructor-led sessions, hands-on projects, and self-paced study materials. This hybrid approach ensures comprehensive learning and practical experience.
What type of projects will I work on during the course?
Participants will engage in real-world projects such as developing SEO strategies, creating social media campaigns, designing content marketing plans, and analyzing marketing data using analytics tools.
Will I receive a certificate upon completion of the course?
Yes, participants will receive a certificate of completion from Elysium Academy. This certificate validates their skills in digital marketing and enhances their professional credentials.
How long is the course, and how much time should I dedicate weekly?
The course duration is typically 8-12 weeks. It is recommended to dedicate around 10-15 hours per week to coursework, including lectures, projects, and self-study.
Is there support available after I complete the course?
Yes, our instructors and support team are available to provide guidance and answer any questions you may have even after the course has ended. Additionally, we offer resources for ongoing learning and professional development.
How does the Digital Marketing Expert certification benefit my career?
The certification enhances your credibility and demonstrates your expertise in digital marketing. It opens up various job opportunities, increases earning potential, and is highly valued by employers in the marketing and advertising industries.
- Digital Marketing Expert Course Professional
- Duration: 90 Hrs
- Level: Beginner
- Days: 45 Days
- Chapters: 14
- Language: English
- Certifications: Yes
- Code: EAPL/PROF/PRTC32
- Course Code: EAPDM
- Sub Category: Digital Marketing Training Course
Digital Marketing Expert Features
Learn the core principles of digital marketing, including SEO, SEM, social media, email marketing, and the content strategy to build a strong foundation.
Gain expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to drive organic and paid traffic to your website.
Master the art of social media marketing across platforms like Facebook, Instagram, Twitter, and LinkedIn to engage and grow your audience.
Learn to use data analytics tools like Google Analytics to track, measure, and optimize your digital marketing campaigns for better performance.
Develop skills in creating compelling content and strategizing its distribution to attract and retain your target audience.
Gain practical experience through hands-on projects and real-world scenarios, preparing you to tackle complex digital marketing.
What Will You Learn?
Our Latest Blogs
November 21, 2024Top 10 React Native Training Programs to Elevate Your Mobile Development Skills
In the rapidly growing world of mobile app development, React Native has emerged as one of the most powerful frameworks…
November 21, 2024Top 10 Azure Training Courses to Boost Your Cloud Skills
As businesses increasingly migrate their operations to the cloud, the demand for professionals skilled in cloud computing platforms like Microsoft…
November 21, 2024The Ultimate Guide to Choosing the No.1 Best Computer Education Institute
In an age where technology drives nearly every industry, having the right computer skills is no longer optional—it’s essential. Whether…
Related Courses
Elysium Certified Digital Marketing – Training Course
Master the art of digital marketing with comprehensive training, covering SEO, SEM, content marketing, and more, to boost your career.
Elysium Certified Cloud Architect – Training Course
Gain in-depth knowledge and practical skills to develop design, implement, and manage robust cloud solutions, preparing you for a future.
Elysium Certified IT Infra Manager – Training Course
Equip yourself with the expertise to efficiently manage IT infrastructure, ensuring seamless operations and optimal performance in IT.
Recommend your friends/colleagues and earn gift vouchers worth up to INR 1000/-!
Invite friends to join our community, and receive valuable gift vouchers as a token of appreciation for each successful referral. Spread the word about our referral program today and start earning rewards!
