Product Checkout Page
Product Checkout page optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. Instead, many online business owners and managers focus on optimizing for the front end of the website. Creating beautiful designs, site experiences and merchandising product to push customers down a purchase funnel.
That makes sense. After all, this is your customer’s first impression of your business. Your first opportunity to convince them to stay, browse and buy. But when it comes to buying, an online store’s checkout far surpasses any other element of the website in terms of importance. This includes CTA buttons, product page specifications, and other more commonly thought-of factors. Hence we focus on our checkout page a lot.