Learn Digital Marketing at the Best Institute

Elysium Academy, the best digital marketing institute, offers industry-leading training in SEO, PPC, and social media marketing.

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45 Hours

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11 Hours

Theory

34 Hours

Practical

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Overview
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Become a Digital Marketing Expert: Master Key Skills, Earn Certification, Propel Your Career!

BEST INSTITUTE 4.9 Ratings

Elysium Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before. Elysium Academy stands at the forefront of digital marketing education, offering a comprehensive program that empowers participants to create, implement, and optimize marketing strategies like never before.

2.2

Version

45 Hours

Duration

10 Hours

Theory

35 Hours

Practical

Version

2.2

Duration

65 Hours

Theory

12 Hours

Practical

65 Hours

Our Highlights

What Will You Learn?

Master the basics of digital marketing, including SEO, SEM, and social media marketing.
Dive into advanced concepts such as content marketing and email marketing.
Harness powerful tools like Google Analytics and AdWords for campaign management.
Visualize data effectively using data analytics tools.
Implement PPC advertising strategies to maximize ROI.
Explore influencer marketing and affiliate marketing techniques.

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Course was selected for our collection of top-rated courses trusted by businesses worldwide.

Reasons to do Digital Marketing Fundamentals Course Training

Salary

PER ANNUM

₹ 4.5 L

Job Growth

Current Month

18%

Offer Jobs

2026

3,550

Course Description

The Digital Marketing Fundamentals program offers learners the opportunity to master the most important strategies and tools used by digital marketers today. Get started with the dynamic field of digital marketing and learn SEO, SEM, content marketing, social media strategies, and analytics with the guidance of experienced instructors. Learners will emerge prepared to tackle real-world marketing challenges. Here are some of the essential skills you will need to become a successful digital marketer.

Course Goals

The Digital Marketing Fundamentals course teaches you to master the concepts of digital marketing. Through this training, you will learn SEO, SEM, content marketing, social media marketing, email marketing, and web analytics.

Future Scope of this Course

Digital Marketing is the backbone of modern advertising strategies used by organizations worldwide.
Digital Marketing is a comprehensive approach to promoting products and services online.
Marketing Analysis involves collecting and analyzing data to optimize marketing campaigns.
Digital Marketers understand audience behavior and derive meaningful insights to drive strategies.
Digital Marketing is the foundation upon which advanced marketing technologies like AI-powered marketing automation are built.

Our Career Service

Student Job Assistance

Interview Preparation

Resume Profile Building

Support and Guidance

Expertise and Knowledge

Interview Based Training

Python Data Science Course Certificate

Our Training Program Benefits

Live, interactive training by experts.
Curriculum that focuses on the learner.
Challenge-based, hands-on project.
Opportunities for team building.
Cost- saving training.
Convenient for your employees.
Completely tailor-made curriculum.

Chapter-1 Basics Digital Marketing

Introduction To Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Overview of various Digital Marketing channels

Chapter-2 Analysis and Keyword Research

Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Choosing Right Keywords To The Project

Chapter-3 Digital Marketing Channels

Search Engine Optimization (SEO)

Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts

Pay-Per-Click Advertising (PPC)

Introduction to Pay-Per-Click Advertising
Google Ads and Bing Ads
Keyword research and selection
Ad creation and optimization
Campaign management and optimization

Social Media Optimization (SMO)

Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook
Instagram
Twitter
Linkedin
YouTube
Hashtags

Social Media Marketing(SMM)

Learning about Social Media Platforms
Understanding Facebook & Instagram Advertising
Instagram PPC and CPM Advertising
Planning Ad Budgets
Identifying Target Audiences
Marketing tactics for Social Media
Generating Campaigns
Case Studies

Question:

What is the purpose of engagement metrics on social media?

A) To measure the number of followers on a social media account
B) To analyze the effectiveness of social media advertising campaigns
C) To evaluate the reach and visibility of social media posts
D) To determine the geographical location of social media users

Email Marketing

Introduction to Email Marketing
Building an email list
Creating effective email campaigns
Email automation and segmentation
Email marketing metrics and analysis

Content Marketing

Introduction to Content Marketing
Understanding different types of content
Developing a content marketing strategy
Creating and publishing high-quality content
Content distribution and promotion

Online Reputation Management

Understanding Online Reputation Management
Needs for Online Reputation Management
Impact of negative conversations brand
Steps for effective ORM
Tools for Online Reputation Management
Understanding objectives of a brand
Crisis management
Case Studies

Affiliate Marketing

What is Affiliate Marketing?
Types of Affiliate Marketing Strategies
How to Approach Affiliate Marketing?
Benefits of Affiliate Marketing

Google AdSense & Affiliate Marketing

Online money earning strategies
Success stories of online entrepreneurs
Planning a website for Adsense
What is Adsense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing
Popular Affiliate Networks

What is the Digital Marketing Fundamentals Course offered by Elysium Academy?

The Digital Marketing Fundamentals Course at Elysium Academy covers the basics of digital marketing, including SEO, SEM, social media marketing, and content strategy. This course is ideal for beginners looking to build a strong foundation in digital marketing.

What makes Elysium Academy the best Digital Marketing Fundamentals training center near me?

Elysium Academy is the best choice for Digital Marketing Fundamentals training due to its up-to-date curriculum, hands-on projects, and experienced instructors who provide insights into the latest trends and tools in digital marketing.

What is the Digital Marketing Fundamentals Course?

The Digital Marketing Fundamentals Course is designed to teach the essential skills and strategies required to effectively market products and services online. It covers SEO, SEM, social media marketing, content marketing, email marketing, and web analytics.

Who should enroll in this course?

This course is ideal for beginners who are new to digital marketing, as well as professionals looking to enhance their marketing skills and stay updated with the latest trends and tools in the digital marketing industry.

What are the prerequisites for this course?

There are no specific prerequisites for this course. A basic understanding of marketing principles and familiarity with the internet will be helpful, but not necessary.

How long does the course take to complete?

The course duration varies depending on the learning pace of the individual. On average, it can be completed in 8-10 weeks with a commitment of a few hours per week.

What will I learn in this course?

You will learn the basics of SEO, SEM, content marketing, social media marketing, email marketing, and web analytics. The course also covers advanced topics such as data-driven marketing and influencer marketing.

Is there a certification upon completion?

Yes, upon successful completion of the course, you will receive a certification from Elysium Academy, recognized worldwide.

Are there any hands-on projects or assignments?

Yes, the course includes hands-on projects and assignments to provide practical experience. These projects are designed to help you apply the concepts learned in real-world scenarios.

Will I have access to the course materials after completion?

Yes, you will have lifetime access to the course materials, allowing you to revisit and review the content whenever needed.

What kind of support is available during the course?

You will have access to personalized support from a course coordinator, feedback from trainers, and post-session availability of trainers for any additional help or questions.

How can this course benefit my career?

This course equips you with the skills and knowledge to excel in various digital marketing roles, such as SEO specialist, social media manager, content marketing strategist, and more. It enhances your employability and career prospects in the rapidly growing field of digital marketing.